When it was announced that Dodge would not be sharing its Ram platform with Nissan, I was expecting that the Titan was going away from the market as Titan sales are the suck. Through the first ten months of the year, Nissan has only sold 15,393 copies of its largest truck. Ford auto has sold more F-150s in the first fifteen days of October than Nissan has sold in 43 weeks. It was also not good in last year because only 30,000 customers walked out of a Nissan dealer with a new Titan.
But from Inside Line, if a report is to be true, the Titan will live on. Carlos Ghosn, Renault/Nissan CEO told IL that Titan will have a replacement; they are staying in the large pickup automobile market. There will be another Titan given the fact that Nissan also uses the basic platform for the Nissan Armada and the Infiniti QX56. But then again those portly SUVs are not exactly flying off the shelf.
Speculation is that Nissan could be looking for an outside partner to collaborate on a new pickup or have already one. I guess one candidate could be Toyota. With the domestics in the U.S., the only other Japanese automakers are competing directly. It was expecting from Toyota to produce 200,000 units per year of the Tundra when it was launched, but it has sold only 66,000 through October.
Tie up with Nissan would help in reducing the costs, soak up extra production capacity as well as mitigate the risk inherent in competing against GM, Chrysler and Ford at what they do best.
So, I wish Nissan Titan will live long life.
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